Helping you build better partner communities so that your sales reach can exceed your grasp.
Our Mission
Channel Zen is a management consulting firm focused on developing lean, productive channel sales programs. We help you build programs and partnerships that grow your pipeline and extend your brand.
What We Do
Benchmark
How successful is your current channel sales program?
What’s working and what needs work?
Is your current program supporting your goals, or does one or both need refinement?
Take advantage of our experience to get a fresh perspective on what channel sales can do for you, and how well your current programs are acheiving.
Partner Program Development
Identifying
Do you know which partners you’re looking for and why?
Do you know where to find them?
Identifying the right partners to work with is the first step in channel sales success. But it starts with defining your goals and objectives. Dream big because the market is filled with prospects who can help you achieve!
Partner Recruiting
Once you have a bead on prospective partners you would like to work with, how can you bring them to your brand?
Do you have the materials to entice them?
What outreach will you use to rally them your extended team?
How will you incentivize and reward them?
Enabling
Success in channel sales occurs when you provide your partners everything they need to easily promote and sell your products while simultaneously helping them grow their brand. Training and incentivizing are just the beginning. Finding creative joint marketing solutions that grow everyone’s sales are key to rapid and long-term success.
Partner Team Development
Is your partner team organized for success and well meshed with the rest of your company?
Do you have the internal processes and operating procedures in place to motivate your players and help them win?
Understanding how to go to market is only part of the solution. You also need the correct players, supported by successful programs to ensure their success.
